Residential
Malta
Delivery
Commercial
Outdoor
Community
A complete brand and reach strategy for Easygas Malta, website audit, SEO, social media, content plan, and a prioritised roadmap to grow.
Hover any technical term for a plain-English explanation.
Each one is fixable. Each has a clear solution, for the website and for social.
The LPG Cylinder starts from €15, but that number only appears on the collections page, after the customer has already decided to click through. Every customer comparing Easygas to a competitor expects to see a price before they commit to exploring further. Without it, they bounce.
The online shop lists only an LPG Cylinder and a Regulator. Propane and Lifter Propane, real products with real commercial customers, appear only as text on the About page. Commercial clients looking to order forklift gas or membrane propane have no purchase path and will call a competitor who makes it easy.
Zero testimonials. Zero Google review embeds. No star rating near the CTAs. Liquigas has a dedicated testimonials page. A customer choosing between the two sees trust signals from only one brand. Easygas has been serving Malta since 2008, those 18 years of loyal customers are a completely untapped asset.
All product images use the literal placeholder "Image Description", a Shopify upload field that was never filled in. This tells Google nothing about the images and fails screen reader users completely. It is a direct SEO penalty and an accessibility oversight affecting every product page on the site.
The Residential page, Commercial page, and Safety Tips page each exist in isolation. There are no links connecting them, no "commercial customers, see our Propane range" from the Residential page, no "read our safety tips before ordering" from the product page. Google uses internal links to understand site structure and pass authority. Users use them to navigate. Both are being ignored.
There is no confirmed GA4 installation, no Google Search Console connection, no Google Tag Manager container, and no conversion event tracking. The site could be converting at 0.5% or at 5%, there is no way to know. Every euro spent on ads, every blog post written, every social campaign run is unmeasured. This is the first fix before anything else is touched.
This is the title line that appears in Google search results for every page on the site. It is the first impression for every potential customer who finds the brand organically. It contains no keywords, no location, and no value proposition. Liquigas Malta's title reads: "Liquigas Malta, Suppliers of LPG Gas and Autogas in Malta." The fix is a ten-minute change in Shopify settings.
A category description, not a brand position. Interchangeable with Liquigas, Gasco, and any other supplier. A customer who finds Easygas online today leaves with no specific reason to choose it over anyone else.
Category, not brandLocal, family-run, and filling cylinders in Malta since 2008. No competitor owns this position. Liquigas is a European corporate. Gasco is industrial. The warmth, the community ties, the Marigold Foundation CSR, these are Easygas's alone to claim.
Ownable & specificEvery post, every blog article, every Reel belongs to one of three pillars. This keeps all content purposeful and always on-brand.
Educational content is saved and shared more than any product post. It builds authority, drives search traffic, and gives people a reason to follow.
People follow people, not companies. The family story, the team, the Luqa depot, the Marigold Foundation, these are what make Easygas different from every corporate competitor.
Every third post earns the right to ask for the sale. Seasonal demand, referral incentives, and direct order calls, placed after the educational and story content has built enough trust.
When someone in Malta types "gas cylinder delivery" or "LPG Malta" into Google, Liquigas appears. Easygas has the infrastructure to match them, 6 physical locations, 18 years of operation, but none of this is visible to Google. Completing all 6 Google Business Profiles, earning reviews, fixing the title tags, and publishing three targeted blog posts would shift the balance within 60 days. Local search is the highest-intent channel available and it costs nothing to appear in it.
No LPG supplier in Malta is running a Reels or TikTok strategy. The content is straightforward: safety tips, behind-the-scenes at the depot, ordering walk-throughs, cylinder delivery stories. Three Reels per week, consistently posted, with location tags and relevant hashtags, will reach the 18–45 demographic setting up homes across Malta far faster than any paid campaign. The first mover in this category owns it. That window is open right now.
Own every search query for gas delivery in Malta. When someone types "LPG Malta", "gas cylinder delivery", or "order gas online Malta", Easygas appears first. This starts with Google Business Profile, title tags, and three blog posts targeting the right keywords.
Turn site visitors into first-time buyers. Fix the pricing gap on the homepage. Add social proof near the CTAs. Show a delivery date before checkout. Add WhatsApp for pre-purchase questions. Each of these is a small change with a direct impact on the number of orders placed per week.
A gas cylinder customer is a customer for life if the experience is right. An automated reorder email at six weeks, a referral offer after the first purchase, and a loyalty discount after three orders turn a one-time transaction into a long-term relationship that compounds without additional ad spend.
Some things need to happen this week. Others need a budget conversation first. This plan is organised around what matters most so nothing urgent gets buried.
No budget needed. Zero cost fixes that immediately change how the brand appears online.
Fast, visible results. The email reorder flow is the highest-ROI item in this phase.
These drive new customers in at scale. Only launch once analytics are live and the funnel is fixed.
Set these up once. They build value every week without additional effort.
Four weeks of Facebook posts, blog articles, and Reels with full scripts. Select a week below.
A warm, genuine photo from the depot in Luqa, cylinders lined up, team in the background. Real, not staged.
"18 years ago, we started filling gas cylinders in Luqa with one goal: make it easy for every Maltese household to get reliable gas, fast. That's still the only goal. Order online or call your nearest pickup point, link in bio."
700 words. Target keyword: "gas cylinder delivery Malta". Cover: how to order online, delivery schedule, pickup options, what to expect on the day. Internal links to the shop and contact page.
Meta description: "Order LPG gas cylinders online in Malta with Easygas. Fast delivery across all localities. See our schedule and place your order today."
Behind the scenes at the Luqa depot. Real footage, no voice-over needed. The operation speaks for itself.
"From our depot in Luqa to your door, this is how Easygas works. Order online at easygasmalta.com or call your nearest pickup point. 🇲🇹 #EasygasMalta #LPGMalta #MaltaGas"
Film on a real delivery morning. Use the actual depot, actual team, actual customer if they consent. Do not stage anything, the authenticity is the content.
Graphic or simple photo from a kitchen. Clean, clear visual. Five bullet points in the caption, not in the image.
"We've been handling LPG for 18 years. Here's what we tell every new customer: 1. Always store cylinders upright and outdoors. 2. Check your regulator every 12 months. 3. Never store near heat sources. 4. If you smell gas, ventilate immediately, do not switch anything on or off. 5. Use a qualified technician for installations. Save this post. Share it with someone who needs it."
800 words. Target keyword: "LPG safety tips Malta". Cover: storage, regulator checks, installation, what to do in an emergency. Link to Safety Tips page and contact page. Add FAQ schema to the bottom section.
Meta description: "Essential LPG safety tips for Maltese homeowners. How to store gas cylinders safely, check your regulator, and what to do in an emergency."
Clean, simple demonstration. A team member at a residential property, showing correct cylinder placement and regulator positioning.
"30 seconds that could keep your family safe. Save this and share it with someone who has a gas cylinder at home. #EasygasMalta #GasSafety #MaltaHome"
This Reel will be saved and reshared more than any product post. Safety content performs exceptionally well because it is genuinely useful. Keep it factual and calm, not dramatic.
A clean image of a forklift in a warehouse setting. No text overlay needed, the caption does the work.
"Most people know us for residential LPG cylinders. But we also supply Lifter Propane for forklifts, direct import, reliable supply, delivered to your premises. If you run a warehouse, factory, or logistics operation in Malta and need a dependable propane supplier, message us or call 21377179."
700 words. Target keyword: "LPG vs propane Malta". Explain the difference clearly, map to use cases (residential/commercial/industrial). Link to both LPG Cylinder and Propane product pages. This is a high-converting informational article, people who search this are already in buying mode.
Meta description: "What's the difference between LPG and Propane? Easygas Malta explains which gas is right for your home, business, or forklift."
Simple, clear. A team member to camera or text-only format. The explanation needs to be accurate and confident, not complex.
"Still confused about which gas you need? We get asked this every week. Here's the short version. 👇 #EasygasMalta #LPGMalta #PropaneMalta"
Keep the tone knowledgeable but approachable. You are the expert, speak like one, not like a sales pitch. Confidence builds trust faster than any promotion.
A genuine photo related to the Foundation campaign, not a corporate graphic. Real and warm.
"Every cylinder sold this month contributed 50 cents to the Marigold Foundation's Pink October campaign. It's a small amount per order but it adds up, and it matters to us. We're a family business and this is our community. Thank you to everyone who ordered this month. You helped make this happen."
600 words. Target keyword: "order gas online Malta". A simple walk-through of the Easygas online ordering process with screenshots. This post exists to capture people who are ready to buy but not sure how. Convert them directly with a clear CTA at the end.
Meta description: "How to order LPG gas cylinders online in Malta with Easygas. Simple step-by-step guide. Delivery available across all Malta localities."
Screen recording of the ordering process on easygasmalta.com, voice-over or text overlays explaining each step. Fast-paced and clear.
"No phone calls. No waiting. Order your LPG cylinder online and we handle the rest. Link in bio. 🟢 #EasygasMalta #OrderOnline #GasMalta"
This is a direct conversion Reel. Keep it fast, clear, and friction-free. The goal is a tap on the link in bio before the video ends. Every second of confusion costs a customer.
The tracking foundation. Without this, no campaign can be measured, no budget can be justified, and no funnel optimisation is possible. Install before anything else.
Digital
The single biggest lever for local search visibility. Fully complete profiles with photos, hours, services, and active review management. Free and immediately impactful.
Digital
Automated email triggered 6 weeks after purchase: "Time to reorder?" with a one-click link. Set up once, runs forever. Gas is a repeat-purchase product, this is the highest-ROI automation available.
Digital
Malta runs on WhatsApp. A pre-purchase question, "do you deliver to my area?", answered via WhatsApp converts at a far higher rate than an email or a phone call. Auto-reply for out-of-hours queries included.
Digital
A branded intro/outro template, text overlay style guide, and a monthly content brief aligned to the three pillars. Eliminates the blank-page problem and ensures every Reel is on-brand from the first frame.
Digital
A plain-English monthly report: organic traffic, keyword rankings, conversion rate, top-performing social content, and next month's priorities. Decision-making from data, not instinct.
DigitalThis document gives Easygas Malta a clear picture of where the brand stands today, six specific website problems with six specific solutions, a full month of content ready to brief, and a plan ordered by impact so nothing urgent gets buried.
RedOrange executes the plan. Content shoots, social scheduling, copywriting, SEO, Google Ads management, and monthly reporting, so the team focuses on running the business while the audience and order volume grow.
Right now, every order Easygas receives, every customer who abandons a cart, every visitor who bounces from the homepage, all of it is invisible. There is no GA4, no Search Console, no conversion data. Every marketing decision being made is a guess.
Installing GA4 via Google Tag Manager, connecting Search Console, completing all 6 Google Business Profiles, and setting up conversion event tracking is a one-time setup that creates the data layer on which every future campaign can be built and measured. Without it, ad budgets disappear into a void and content is written without knowing whether it ranks.
This is the first deliverable. Everything in this plan depends on it.
Full month of Facebook posts, Reels, and Stories produced, scheduled, and managed. Pillar rotation, content briefs, and community replies included.
RetainerFour blog posts per month targeting Maltese LPG search queries. Keyword research, writing, on-page SEO, and internal linking all handled.
RetainerSearch campaigns targeting "LPG Malta", "gas cylinder delivery Malta", and local intent queries. Local Service Ads for all 6 locations.
RetainerShopify reorder sequence, cart abandonment flow, seasonal campaign emails, and referral programme setup. Automated and compounding.
RetainerPlain-English performance summary: traffic, rankings, conversions, social growth, and the prioritised focus for the next 30 days.
Retainer